Skinner, Burrhus Frederic
(born on March 20, 1904 in the United States / died on August 18, 1990 in the
same country)
Burrhus Frederic Skinner was an American psychologist who developed
behaviorism. He was a behaviorist and positivist theorist, to the extent that¬ he
brought behaviorism to more scientific objectivity, according to his peers¬. His
research in behavioral psychology was a great success in the 1960s. According to
his theory, the environment selects man’s behaviour. That is the main difference
from Pavlov’s behaviorism, which rather states that the environment triggers
man’s behavior. Thus, man is malleable: he is a product of his environment.